THE GLOBAL STANDARD
EST. 2014 | AMSTERDAM
FROM THE GROUND UP
We didn’t start with Olympic gold medals.
In 2014, ADA began with a small group of athletes and coaches with a singular obsession: pushing the limits of the raw talent we saw in front of us.
What began in local Dutch gyms has evolved into a global movement. We have guided players from the playground to the NBA and from obscurity to the Olympic podium. We proved that with the right guidance, you can realize your dreams, regardless of your geography.
OUR CODE
INNOVATION
We constantly evolve our methods. By critically assessing every session and integrating data to stay ahead of the modern game.
IMPACT
We don't just build athletes; we build role models. An ADA athlete is a leader who elevates everyone around them.
NETWORK
When you join ADA, you join a global network that supports you long after the ball stops bouncing.
MEET THE Founder
The philosophy of ADA is driven by our founder, Jard Schuit. He has spent the last decade decoding what makes an athlete or program successful.